Let’s Talk About Old Content And Redirect Chains

Posted by

While looking through some concerns sent to SEJ after a recent webinar, two of them protruded to me as associated and similar.

That indicates you remain in for a treat, gentile reader, since today’s an unique 2-for-1 version of Ask an SEO.

Here are the questions:

Ines asked: What do you make with old websites that have numerous URLs with extremely little traffic to the majority of them. Do you eliminate the bad content initially? How much should I remove at a time? Exists a rule? Should I take internal links into account?

Christina asked: Is it better to redirect old content to brand-new material if that leads to a redirect chain? Or should I simply erase that content?

Let’s Discuss Old Content

There’s a lot to unpack here, so let’s dive into it.

I’ll get my family pet peeve out of the way initially: Ideally, you have dates on this old material, so that the readers who do come across it know that it’s old and out-of-date.

There are a number of methods you can take here, and a lot of it depends upon your keyword research and data.

The very first question I ‘d ask myself for any piece of material is: Is this useful? Or is it damaging (out of date, bad advice, no longer appropriate, etc)?

If it’s harmful or no longer relevant, like an article on how to grow your Google+ following, you can just proceed and erase it. There’s nothing appropriate to reroute it to.

If it’s useful, you’re left with a few choices:

  • Re-write it or combine it with other content to see if you can get more traffic to it.
  • If you already have more upgraded or more pertinent material, proceed and 301 reroute it to that content.
  • If it no longer applies to your site or service, proceed and delete it.

A lot of SEO pros will tell you that if it utilized to be an extremely popular piece with great deals of external links you ought to 301 it to preserve those links.

I’ll inform you to either determine why it’s no longer extremely popular and upgrade it or keep it up for historic purposes. It’s amazing how much of the “old” internet no longer exists.

The key here is to determine why the material isn’t popular.

When you do that you can follow the below guidance:

– Does it resolve a user requirement however is simply poor quality? Re-write it.
– Is it no longer relevant/useful? Erase it.
– Is there more recent or much better content in other places? Reroute it.
– Should I protect it for historical reasons? Or exists just little volume for that now, however I’m still getting traffic? Leave it alone.

OK, Now Let’s Discuss Redirects

Redirect chains get a great deal of criticism in SEO.

There used to be a lots of debate about whether they pass PageRank, how much PageRank they pass, how much decays, how many Google will follow, etc.

For 99.9999925% of individuals, none of that matters.

If these are things we require to stress over, they’re so minimal that they don’t have much of an effect. The truth is Google will follow redirects and will pass some “value” through them.

There’s no unfavorable impact or charge from having redirect chains however go for not more than five hops as Google might drop from following the redirects.

Sure, they aren’t perfect. They will add a few milliseconds of load time for your page, and they might not send out 100% of the PageRank value through to the location, however all that is very little and, honestly, over-thinking SEO.

When choosing if you must redirect or erase content, use the rubric above.

And as a finest practice, if you have actually redirect chains, bring them to a minimal by upgrading redirects to point directly to the last destination.

For instance, if you have A-> B-> C (one redirect chain), produce A-> C and B-> C (two redirects) rather.

Hope this assists.

Have a question about SEO? Send through this form.

More resources:

Featured Image: ANDRANIK HAKOBYAN/Best SMM Panel