Google Updates Show & Video 360 Account Level Suspension Policies

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Throughout the year, Google has made various updates and information to its disapproval policies.

These updates have actually mainly revolved around offering more context to advertisers on the nature of advertisement displeasures.

Earlier this year, Google updated its ad location policy, not available video policy, and 3-strike rule.

To round out the year, Google is updating its account-level suspensions for Display and Video 360 users in December 2022.

What’s Changing?

Google is upgrading the primary Displeasures and Suspensions page to have a page committed to Show and Video 360 users.

The brand-new page will clarify what violations would constitute an account suspension. These include:

  • Circumventing systems
  • Coordinated misleading practices
  • Fake
  • Promo of unapproved pharmacies
  • Inappropriate business practices
  • Trade Sanctions infraction
  • Sexually explicit material

While the brand-new Show and Video 360 page isn’t readily available yet, expect to see additional context on the offenses above to ensure you avoid them.

Repeat Infractions Can Lead To Suspension

In addition to the noted violations above, Google revealed that a partner account could also run the risk of suspension.

If a marketer within a partner account has been found to breach policies repeatedly, the account itself can be suspended. To be clear, this does not indicate any violation might get an account suspended.

Google’s statement specified that if the partner account or marketer has “consistently or primarily taken part in egregious policy infractions,” that would trigger suspension.

Per Google’s definition, outright offenses are:

  • “An infraction so serious that it is unlawful or poses significant harm to our users or our digital advertising environment. Outright violations frequently reflect that the marketer’s overall business does not abide by Google Ads policies or that one infraction is so extreme that we can not run the risk of future direct exposure to our users.”

So, what can you do if that happens?

The bright side is that the partner and marketer can appeal account suspensions if hit with one.

Summary

Google is continuously evaluating its ad and account policies and violations. Constant updates throughout the year have actually brought more clarity to advertisers around not just the nature of the displeasure however also more assistance on how to repair these violations.

Because Google relies on both human interaction and automation to discover infractions, it’s constantly a great concept to spot-check your represent any disapprovals each week.

As Google rolls out the brand-new policy page, we will upgrade this article to consist of the link.

Included Image: paper cut design/Best SMM Panel