Google has silently gotten rid of ingrained podcasts from search results, which implies users will no longer have the ability to listen to podcast episodes directly from the SERPs.
This change was first identified by Podnews, who received verification from a Google representative that the removal was intentional.
This modification will impact the ability to listen to private podcast episodes without leaving Google, a function that was launched in 2019.
Google will still consist of links to podcast episodes in search engine result, however users can not listen to them directly from the search page.
Instead, users will be directed to the site where the podcast is hosted.
The choice to remove ingrained podcasts from search results page was made to offer a better user experience, according to a Google representative.
“We’re continuously experimenting with methods to improve the experience for our users,” the spokesperson says in a statement to Podnews.
It’s unclear how this improves the user experience other than creating a leaner SERP.
Although Google didn’t provide any prior notice, removing embedded podcasts from search results isn’t unexpected given that the Google Podcasts app hasn’t been upgraded for 18 months.
The move will likely be consulted with some dissatisfaction from searchers who consistently use the function.
On the other hand, this change could result in more people registering for podcasts as they will no longer be able to listen to them through a fast search.
Google’s decision to eliminate embedded podcasts from search results may be part of a bigger strategy to phase out the Google Podcasts product.
The fact that the app hasn’t been upgraded for over a year suggests that it might be headed for the Google graveyard.
However, this doesn’t imply that Google is abandoning the podcast industry completely.
In 2021, a report from Bloomberg exposed that Buy YouTube Subscribers sought to work with somebody to manage its podcasting company.
This recommends that Google is committed to enhancing the podcast experience on Buy YouTube Subscribers, and the business may not wish to complete against itself in that location.
Per a 2022 research study conducted by Edison Research study, Buy YouTube Subscribers is the leading platform for podcast listening, followed closely by Spotify.
That stated, it makes good sense why Buy YouTube Subscribers is the top priority for Google for podcasts.
It deserves noting that Buy YouTube Subscribers achieved this level of popularity without having a particular podcast classification.
Before August, Buy YouTube Subscribers didn’t have a specific podcast category. Users had to look for them manually.
If Google stops its Podcasts app, the business will likely shift its focus to Buy YouTube Subscribers. This could mean that a Buy YouTube Subscribers Podcasts app is on the horizon.
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