Experiment: Do LinkedIn Pods Work? (Or Are They Mainly Embarrassing?)

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This past November, I chose to do an experiment. I wished to see if LinkedIn pods in fact worked or if they were simply a wild-goose chase.

For those of you who do not understand what a LinkedIn pod is, it’s essentially a group of individuals who consent to like, comment and engage with each other’s posts. The theory is that by doing this, your content will be enhanced by the LinkedIn algorithm. So, I chose to join a couple of pods and test it out for myself.

I’m not necessarily a recognized LinkedIn thought leader with thousands of fans, but I post about my composing work on a fairly routine basis and have even gotten a few clients through LinkedIn. So a few more followers and engagements with my posts absolutely wouldn’t injure.

Here’s what I learned from my experience with LinkedIn pods.

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What is a LinkedIn pod?

Let’s begin with the basics.

A LinkedIn pod, often called an engagement pod, is a group of individuals who have agreed to connect and engage with each other’s content on LinkedIn. The idea is that by being in a pod, you’ll be able to increase your connections and, consequently, your opportunities.

In an engagement pod, members accept like, comment, share, and respond to each others’ posts regularly. Often, this is done by publishing your LinkedIn post in an engagement pod group or app, where members can view and interact with it.

The majority of engagement pods deal with the principle of reciprocity. So, if you want people to like, comment, or share your content, you’ll need to do the exact same for them.

Why use an engagement pod on LinkedIn?

Engagement pods are said to be handy due to the fact that they can:

  • Magnify the reach of your material
  • Assist you get more engagement on your content (likes, comments, shares)
  • Offer extended networking opportunities
  • Engage staff members to support your brand name

The theory is that LinkedIn favors posts with more engagement, so if you can get more likes and comments, your post will perform better.

This is specifically crucial due to the fact that the LinkedIn algorithm divides material on the platform into 3 types:

  1. Spam: Posts with bad grammar, too many hashtags, or accounts that post too frequently may be marked as spam.
  2. Low-quality posts: Posts that do not follow finest practices, or don’t get enough engagement, will be identified “low-quality.”
  3. High-quality posts: Posts that are simple to read, motivate questions, and include strong keywords will be labeled premium and, therefore, will be revealed to more users on LinkedIn.

The question is: is engagement enough to make a post “top quality” in the eyes of the LinkedIn algorithm? I set out to put this concept to the test.

How to sign up with a LinkedIn pod

There are a number of different methods to sign up with a LinkedIn engagement pod.

First, you can begin your own pod by creating a group message thread with LinkedIn users you want to pod with. We’ll call this a manual LinkedIn pod.

Second, you can utilize LinkedIn-specific pods, where you join LinkedIn groups focused on developing pods. Search “LinkedIn pods” or “engagement pods” in your LinkedIn search bar and see which ones connect to your industry.

There are likewise third-party apps like lempod specifically developed for automating LinkedIn engagement pods.

Finally, LinkedIn pod groups exist on other social networks websites. There’s the LinkedIn Development Hackers pod on Buy Facebook Verification and numerous other pods on platforms like Telegram.

Methodology

I experimented with all 4 kinds of engagement pods to see which ones worked best. I used a different LinkedIn post for each method so that I might properly track any distinctions in engagement across approaches.

Here’s a breakdown of that process.

Manual pods: I used an article on scheduling Buy Instagram Verification reels.

Before the experiment started, I had 12 likes, 487 impressions, 0 shares, and 2 remarks.

LinkedIn-specific pods: For this technique, I used an article I ‘d shared on recession marketing

. Prior to the experiment began, I had 5 likes, 189 impressions, 1 share, and 2 comments

.

Automated LinkedIn pods:

I utilized a post I composed for Best SMM Panel on social networks share of voice. Prior to the experiment started, I had 2 likes, 191 impressions, 0 shares, and 0 remarks. Cross-platform LinkedIn pods: I was not able to join any cross-platform pods, so no posts were utilized here. Manual LinkedIn pod technique I began by developing a manual LinkedIn pod of my own.

I picked a little group of my writer good friends (due to the fact that they comprehend the research process)to pod up with. I sent them a fast message outlining the method and motivated them to interact with each other.

Luckily, they’re all excellent sports, and I instantly began getting a barrage of LinkedIn notices showing the support of my friends.

I also immediately noticed some brand-new(stranger )accounts creeping my LinkedIn profile. And I even got this message from a random”LinkedIn”staff member(pretty specific this was spam). < img src="https://blog.hootsuite.com/wp-content/uploads/2022/12/LinkedIn-pods-7-620x504.png"alt=" private message from linkedin employee "width= "620 "height="504"/ > That all happened in simply a number of hours! LinkedIn-specific pod technique I also joined a couple of LinkedIn group pods focused on digital marketing and social media.

The variety of members actually varied in these groups. One had more than a million members, at the others had simply a few dozen. I selected a mix of high-member pods in addition to a couple of smaller ones. If

vanity metrics have actually taught me anything, it’s that even if a great deal of people

are in your circle, it doesn’t suggest they’re really focusing. Some of the pods I found in my search were referred to as inactive, so I kept away from those. Of all the groups I joined, Game of Content was the only one that seemed to have routine posts from other users. The guidelines of GoC were pretty simple: There is

just one post ever present in the group, and it’s made by an admin. They repopulate this post every number of days so it remains appropriate. Group members can then talk about the post with their LinkedIn post link and other members are suggested to engage with them. As I went through the weekday post comments, I did see great deals of people replying to comments with phrases like,”Done! Here’s my link.”When I clicked through to their posts, I might see likes and remarks from those exact same group members

. So, yeah, this was working. At least in regards to garnering more likes and comments.< img src= "https://blog.Best SMM Panel.com/wp-content/uploads/2022/12/LinkedIn-pods-12-620x470.png"alt="video game of content

users commenting on each others linkedin posts”width= “620”height= “470”/ >

I entered and did the same, engaging with posted links and

commenting with my own link after I was done. And I gradually started to see engagement reciprocated on my own posts.

< img src="https://blog.hootsuite.com/wp-content/uploads/2022/12/LinkedIn-pods-14.png"alt="game of material user engaging with hannah macready post on linkedin"width="1074"height="424"/ > Automated LinkedIn pods with lempod method I likewise installed the lempod extension on my Google Chrome internet browser. lempod provides a digital marketplace filled with LinkedIn engagement pods you can join. I signed up with a few pods concentrated on digital marketing and social media. The very first one I was accepted to was called”Material+ Social Network Marketing pod”. That appeared appropriate. I right away posted the link to my post. As soon as I shared the link, the screen opened to a big chart, with a list of people

” Members who will engage”and”Members who have actually already engaged. ” I cross-checked the”Members who have currently engaged”tab with my actual post. And, yep. Sure enough, those users were now revealed as new likes on my post.

Within simply a few minutes, my impressions had grown from 191 to 206. I likewise had 6 new remarks. I enjoyed this number progressively climb up over the next hour.

While I was seeing great deals of engagement, I wasn’t seeing any profile views, direct messages, or anything else that might show these users were really thinking about my work.

Not to discuss, the engagement was can be found in fast. Every 45 seconds there was another alert! Perhaps LinkedIn would consider my post viral? Or, maybe it would get labeled as spam.

< img src ="https://blog.hootsuite.com/wp-content/uploads/2022/12/linkedin-pods-21-620x1424.png"alt="a long list of linkedin notifications being available in 45 seconds apart"width="620" height= "1424"/ >

I let the automation run till I saw that every member of the pod had engaged. 2 hours later, I had 54 likes, 261 impressions and 24 comments! Cross-platform LinkedIn pods I did try joining the” LinkedIn Growth Hackers “group on Buy Facebook Verification, however I was never ever approved.

It appears this group might

be non-active now. I did not discover any other active LinkedIn pods to join on other channels. Outcomes TL; DR: At first look, it may look like the Automated LinkedIn pod was the most effective pod, however I in fact believe it was the Handbook pod for reasons that I will describe listed below. Either way, none of the LinkedIn pods actually made a big distinction for me or helped grow my presence on the platform significantly.

Technique Likes Remarks Shares Impressions
Manual Pod 13 3 0 507
LinkedIn-specific pod 13 6 2 364
Automated LinkedIn pod 54 24 0 261

Keep reading for more information and context on these results.

Handbook pods

This looked like the most organic, most consistent approach. Due to the fact that I was leveraging people I currently understood, the comments were authentic, pertinent, and sincere.

Not to point out, these people are in fact in my market– meaning if my posts appear in their feeds to their connections, it might assist me network even more.

Nothing about this method came off as spammy, though I do not understand how reasonable it is to ask my good friends to do this every week.

Over the course of one week, my post got:

  • 13 likes
  • 3 remarks
  • 0 shares
  • 507 impressions

LinkedIn-specific pods While this method brought in the most remarks, actions were vague and less pertinent than those discovered in my manual pods. Plus, the majority of these individuals worked outside of my industry. So, there likely isn’t much advantage to my material showing up in their feeds or networks.

After the weeklong experiment, my post got:

  • 13 likes
  • 364 impressions
  • 2 shares
  • 6 remarks

Automated LinkedIn pods This technique definitely generated the most likes and comments. However, I didn’t see any relevant profile sees, direct messages, or connection requests come through. Also, while there were a lot of brand-new comments, they were all pretty much the very same:

  • “Actually cool Hannah!”
  • “Fantastic post, Hannah!”
  • “Thanks for sharing Hannah!”

To me, these unclear remarks signal that none of these users really read my post (which makes sense, considering their profiles are being automated).

I can only imagine that other users may see this and think the very same thing. My spam alert is sounding.

After 3 hours, my post got:

  • 54 likes
  • 24 comments
  • 261 impressions
  • 0 shares

Cross-platform LinkedIn pods I did not collect any extra engagement from this technique.

What do the results mean?

Here are the main takeaways from my experiment.

Genuine pods have merit

There is certainly some engagement to be acquired from using LinkedIn pods. Pods that are made up of pertinent, genuine connections within your market can definitely help to enhance your content and get you more views, likes, and comments.

Spammy pods won’t get you far

However, if you’re attempting to video game the system by joining pods that are full of phony accounts or that are unassociated to your market, you’re not visiting much benefit. So what if you got 50, 100, or 200 likes? They do not indicate much if they’re coming from accounts that will never do business with you.

LinkedIn pods ARE embarrassing

I think what struck me most about this experiment was the pain that came with having many unconnected complete strangers present on my posts. Sure, from a glance it looks cool to have 50+ likes, however if anybody took a better look it would be quite apparent the engagement was spam.

Simply as I wouldn’t suggest organizations purchase their Buy Instagram Verification fans, I would not suggest they utilize engagement pods. Possibly, in some cases, where the pod members are hyper-relevant to your niche, it’s worth it. However if it looks suspicious, possibilities are your audience will observe. And the last thing you want is to lose their trust.

Focus on close, pertinent connections

If you still wish to join a LinkedIn pod after reading this, the best way to use them is to sign up with ones that pertain to your industry and that are made up of connections that you can authentically engage with. In this manner, you’re getting targeted engagement that can result in important relationships (and, ideally, real customers).

Here are a couple of tips for finding the ideal LinkedIn pods:

  • Have a look at groups associated to your market or specific niche. A lot of these will have pods associated with them.
  • Ask relied on connections if they understand of any excellent pods to join.
  • Create your own pod with a group of similar individuals.
  • Prevent overly spammy pods that are just concentrated on promoting content and not engaging in real discussions.
  • Most of all, focus on excellent, old, organic LinkedIn marketing. While “hacking the algorithm” through pods is appealing, nothing beats putting in the work, one post at a time.

Having a hard time to get sufficient engagement on your LinkedIn posts? Best SMM Panel makes scheduling, publishing, and increasing LinkedIn content– together with all your other social channels– easy, so you can spend more time developing quality content, tracking your performance, and learning about your audience. Try it free today.

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